NEW YORK—A guy carrying a guitar case on a midtown Manhattan elevator was envied and admired by fellow passengers during the entirety of his 14-floor ride, the guitar-case- carrying man imagined Monday.
When he realized his wife had to choose between buying family meals and buying her monthly “supplies,” Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad. His research got very very personal — and led him to a powerful business model. (Filmed in Bangalore as part of the TED Global Talent Search.)
This guy really made a difference even after being ostracized by his wife and community and made his invention public with no big desire for money in return.